Adley Low (pictured), chief client and marketing officer at Sun Life Hong Kong, said during an interview with MARKETING-INTERACTIVE, that a key criterion for sponsorship is whether the event drives client engagement and provides a platform to interact with existing and potential customers.
“Sun Life Hong Kong international dragon boat races” (永明香港國際龍舟邀請賽) from 27 to 28 June, bringing global teams to compete on Victoria Harbour
“We received strong feedback from our customers after last year’s event, and we also saw great media coverage. Some customers didn’t realise dragon boating could be so international when it’s originally a local and even a Mainland tradition. They could also feel the momentum when the area around Tsim Sha Tsui was filled with Sun Life branding.”
Extracts : Interview with Marketing-Interactive - "How Sun Life HK connects clients and community through event sponsorship"
“Sun Life Hong Kong international dragon boat races” (永明香港國際龍舟邀請賽) from 27 to 28 June, bringing global teams to compete on Victoria Harbour